MAGIC Las Vegas fashion trade show opens with global exhibitors and new retail hub
The 2025 MAGIC Las Vegas fashion trade show opened Monday at the Las Vegas Convention Center, bringing together manufacturers, suppliers, brands, and buyers from around the world for what organizers call the industry’s largest marketplace event.
Three-day fashion extravaganza
Running through Wednesday, August 20, the show features three major segments—MAGIC, PROJECT, and SOURCING at MAGIC—providing a comprehensive platform to showcase the latest trends in young contemporary and modern sportswear while fostering new business partnerships.
The event, celebrating its 90th year, is expected to draw more than 78,000 fashion industry professionals and feature approximately 900 exhibitors displaying their latest collections. The show runs Monday and Tuesday from 9 a.m. to 6 p.m., with Wednesday hours from 9 a.m. to 4 p.m.
“MAGIC Las Vegas goes beyond a traditional wholesale fashion event, it’s where tangible industry business happens,” said Jordan Rudow, vice president of MAGIC and OFFPRICE for Informa Markets. “Retailers discover tomorrow’s trends while brands secure vital partnerships that drive growth.”
New Retail Solutions Center debuts
A significant addition to this year’s show is the unveiling of the Retail Solutions Center, a newly designed business hub strategically positioned in a high-traffic area of the convention center. This innovative marketplace features exhibitors from leading payment solutions providers, shipping companies, security systems, financial services, and retail technology firms.
The center offers dedicated lounge space for one-on-one meetings, networking happy hours, and all-day refreshments, creating an environment designed to foster meaningful business connections. The initiative represents MAGIC’s commitment to supporting retailers’ growth and scalability beyond traditional product sourcing.
For the first time, all exhibitors can take advantage of onsite rebooking services, streamlining the process to maintain valuable in-person relationships year-round.
Strong international presence
The 2025 edition features an expanded international presence, with exhibitors from Denmark, Turkey, Colombia, Egypt, Canada, France, India, Pakistan, and numerous other countries seeking to connect with global retailers and entrepreneurs.
This diverse international participation brings fresh perspectives to both the show floor and educational programming, reinforcing Las Vegas’s position as a global fashion hub.
Major retailers confirmed to attend
Confirmed retailers browsing the latest collections include major names such as:
- ASOS
- Bloomingdale’s
- Urban Outfitters UK
- Dillard’s
- Stitch Fix
- Boot Barn
- Macy’s
- Nordstrom
- Buckle
- Tillys
- Zumiez
Three distinct show segments
MAGIC focuses on women’s apparel and accessories, featuring the most comprehensive collection of trend, young contemporary, and modern sportswear fashion brands across all categories, ranging from affordable to moderate price points.
PROJECT Las Vegas offers an expertly curated presentation of contemporary men’s apparel, footwear, and accessories. The show represents a comprehensive spectrum of men’s sportswear, denim, basics, streetwear, activewear, and tailored clothing.
SOURCING at MAGIC serves as the foundation where fashion begins, connecting manufacturers, suppliers, brands, and retail buyers seeking solutions to supply chain needs and product discovery.
Special programs and events
The marketplace showcases vital initiatives including The Incubator Program, launched in 2020, which aims to elevate designers of color and Black-owned brands to foster greater inclusivity within the fashion industry. Returning PROJECT brands participating in the program include NOMA, VertictStillOut, and GOAT by James King.
This year’s edition features numerous special events:
- MAGIC runway show presenting the season’s most innovative looks
- Educational sessions and panels
- Multiple networking happy hours
- Hosted-buyer programs
- Golf tournament hosted by PROJECT (held August 17)
- Gwop Meet pop-up shop showcasing golf brands
Convenient transportation and connections
The Las Vegas Convention Center location provides easy access via the Las Vegas Monorail, with the Boingo Station connecting directly to the venue. Complimentary shuttles are available to OFFPRICE Las Vegas at the Venetian Expo, running all three show days for attendees looking to maximize their market week experience.
OFFPRICE Las Vegas, a relatively new addition to the Informa portfolio, runs August 17-20 at the Venetian Expo, featuring more than 50 categories of fashion showcasing fall 2025 merchandise for immediate and in-stock deliveries.
Economic impact
As one of Las Vegas’s premier trade shows, MAGIC generates significant economic impact for the city, filling hotel rooms and restaurants while bringing tens of thousands of industry professionals to the destination. The event reinforces Las Vegas’s position as a major player in the global fashion industry beyond its reputation as an entertainment capital.
Registration remains open for qualified buyers and industry professionals through the official MAGIC, PROJECT, and SOURCING websites. Attendees can access exclusive hotel deals through OnPeak, the show’s official hotel provider.
Image Sources: https://english.news.cn/20250819/6d442ae9b1fe47fc99ac6b06bbfc1e53/c.html
Category: Business
Subcategory: Trade Shows & Conventions
Date: 08/20/2025
